Kids Cause

The latest news about J. Aniston shows her teaming up with good friend, Courteney Cox and fellow stars to raise awareness and money for the rare and debilitating genetic skin condition, Epidermolysis Bullosa.  This rare skin condition affects children primarily.  The goal is to raise $1 million in two weeks.  

Behaviors such as these demonstrate a celebrity's ability to exert his or her own power accumulated throughout the years.   When they get involved with local community efforts or causes, they do more than just role play in films and television.  They show sensitive side, a humanitarian, working hard to help bring about change.  Their power comes in the form of generating public awareness through their celebrity status.  This exertion of power can be beneficial, especially  for rare diseases or conditions like Epidermolysis Bullosa.  Not many people are aware that this condition exists and when celebrities like Aniston and Cox make it public, it draws attention.  It helps to create awareness and hopefully more monetary donations to help fight the cause.

Source:http://www.people.com/people/article/0,,20185708,00.html